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  Social media cookies are small identifiers that platforms such as Facebook, LinkedIn, X and YouTube use to recognise a browser as it moves around the web. They are set or read whenever a website loads one of the platform's features, such as a share button, a login widget, an embedded video or an advertising pixel. How they reach a visitor's browser The visitor does not need to click anything. When the page loads, the platform's script runs and can set its cookies. In the Fashion ID case in 2019, the Court of Justice of the EU described visitor data reaching Facebook as soon as a page with a Like button loaded, even for people without a Facebook account. The three main types Functionality cookies make social features work, such as "Log in with Facebook". Advertising cookies support retargeting and conversion tracking. Meta's _fbp and _fbc are common examples. Analytics cookies measure engagement with embedded content, such as YouTube's VISITOR_INFO1_L...

Global Privacy Control, or GPC, is a small signal a browser sends on behalf of the user. It says: I do not want my data sold or shared . Several US states already treat it as a valid opt-out, including California, Colorado, and Connecticut. The catch is that businesses are expected to honour every signal, every time. That is hard when the signals arrive at scale and your team is processing them by hand. Why automation matters When opt-outs are caught the moment they arrive, three things happen at once. The user gets a cleaner site. Your team avoids missed requests. Your audit logs build themselves. Manual review still works for small sites. Once traffic crosses a few thousand visits a day, the cost of one missed signal can be larger than a year of automation. What automation actually does A consent management platform sits between the user's browser and the rest of your stack. It reads the GPC header, applies the right rule for the user's region, and updates analytics, advertis...

  July 1st marked a major change for Tennessee businesses. The Tennessee Information Protection Act (TIPA) is now active. This law affects how companies collect and use consumer data. But not every business needs to worry about it. Does This Apply to Your Business? TIPA targets larger companies only. You're covered if your business makes over $25 million yearly AND processes significant consumer data. The thresholds are clear: 75,000+ Tennessee consumers' data OR revenue from selling 25,000+ consumer records. Most small businesses stay exempt. The law focuses on bigger data processors. What Tennessee Residents Can Do Now The law gives people real control over their information. They can request to see what data companies have about them. Consumers can fix wrong information in their records. They can also delete their data entirely. The opt-out feature stops targeted advertising. People can also prevent companies from selling their information. Your New Business Respo...