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The short answer If your purchases dropped soon after you added a cookie banner, the banner is almost certainly the cause. The Meta Pixel starts in a paused state and needs a signal to switch on. Many banners send the pause and never send the switch. Reinstalling the pixel will not fix that. Here is the full list, in the order worth checking. 1. Your cookie banner never sends the "on" signal Meta's developer documentation describes pausing pixel fires until consent is granted, then sending them once it is. The two states are revoke (paused) and grant (active). Plenty of banners handle the first half correctly and forget the second. The pixel then waits forever. How to test: open your site in a private window, accept cookies, then open your browser's network tab and look for requests going to facebook.com/tr. If nothing appears after you accept, the "on" signal never arrived. 2. You have two pixels on the page A theme app and a manual install both adding the ...

Does your website show the same cookie banner to every visitor? If it does, you are probably doing two things at once: annoying people in relaxed regions and breaking the rules in strict ones. Geo-targeted cookie banners fix both by matching the notice to where each visitor is. What geo-targeting does When someone lands on your site, the consent system checks their IP and works out their country or region. Then it shows the banner built for that place. A visitor in Germany sees a GDPR opt-in. A visitor in California sees a CCPA opt-out with a Do Not Sell or Share option. A visitor in a light-rules region may see a short notice or none. Why one banner cannot cover everyone The laws do not agree. GDPR needs opt-in before non-essential cookies load. CCPA uses opt-out. Brazil's LGPD asks for consent per purpose. A single banner either over-asks people who do not need a full opt-in or falls short for those who do. The cost of falling short is real, with GDPR fines reaching €20 m...