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Microsoft Clarity is one of the most loved free behavioural tools available to marketers today. But by default, it tracks every visitor, even ones who declined cookies. In 2026, that gap can break GDPR, CCPA, and LGPD obligations all at once. Consent Mode v2 closes the gap. What it actually does Consent Mode v2 turns Clarity into a gated tool. Tracking starts only when your consent management platform confirms the user agreed. If the user refuses, Clarity stays silent. No heatmap data, no recordings, no friction with regulators. Why marketers are switching it on Three results stand out. Cleaner heatmaps because rejected users are filtered out. Stronger trust because visitors see their choice respected. Lower legal risk because every session in your dashboard has documented consent. A useful overview of ten measurable wins from enabling Consent Mode v2 is worth a quick read for anyone owning a marketing dashboard. How to set it up The flow is simple: 1. Install your CMP ac...

  The EU announced the Digital Omnibus proposal on November 19, 2025. This package updates how websites handle cookies, user consent, and data privacy across Europe. Any business with EU visitors needs to understand these changes. The rules affect online stores, blogs, apps, and any service that collects user data. Breaking Down the Basics The Digital Omnibus combines GDPR and ePrivacy regulations into one system. Before this update, companies followed two different frameworks with overlapping requirements. GDPR focused on data protection and user rights. ePrivacy covered electronic communications and tracking technologies like cookies. Managing both created complexity because the rules didn't always align perfectly. The new unified approach removes that confusion. One set of standards applies to consent, cookies, and data processing. How Consent Works Now Current cookie banners ask for permission every time someone visits a website. Click accept on one site, then see the sa...

  If you own a website, you've probably seen those cookie banners that pop up when visitors arrive. Behind those banners is something called a Consent Management Platform, or CMP. Let me explain what that means and why SeersAI's new Google Gold certification is a big deal. Understanding Consent Management Platforms A CMP is software that manages how websites ask for permission to use cookies and collect data. When someone visits your site, the CMP shows them options. Users can accept all cookies, reject them, or pick specific ones they're comfortable with. The platform remembers these choices. It makes sure your website follows privacy laws in different countries. Without a good CMP, you could face legal problems or lose visitor trust. Why Certification Matters Not all CMPs are created equal. Some work poorly and slow down websites. Others don't follow privacy laws correctly. That's where Google's certification program comes in. Google tests CMPs to make ...