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  Social media cookies are small identifiers that platforms such as Facebook, LinkedIn, X and YouTube use to recognise a browser as it moves around the web. They are set or read whenever a website loads one of the platform's features, such as a share button, a login widget, an embedded video or an advertising pixel. How they reach a visitor's browser The visitor does not need to click anything. When the page loads, the platform's script runs and can set its cookies. In the Fashion ID case in 2019, the Court of Justice of the EU described visitor data reaching Facebook as soon as a page with a Like button loaded, even for people without a Facebook account. The three main types Functionality cookies make social features work, such as "Log in with Facebook". Advertising cookies support retargeting and conversion tracking. Meta's _fbp and _fbc are common examples. Analytics cookies measure engagement with embedded content, such as YouTube's VISITOR_INFO1_L...

  Yes, third-party cookies are going away— Google plans to phase them out by early 2025 . If you run a blog, this change will impact how you track visitors, run ads, and stay compliant. So, how do you prepare your blog for a cookieless future? Why is Google removing third-party cookies? To protect user privacy and comply with global regulations like GDPR and CCPA , Google is shifting to its Privacy Sandbox , replacing cookies with APIs like Topics and Protected Audience. But this means bloggers lose traditional tools for tracking and monetizing traffic. 3 Ways Bloggers Can Prepare Now 1. Start collecting first-party data Encourage email sign-ups, preferences, and user engagement on your site. 2. Use SEO to replace cookie-based retargeting Publish high-quality, keyword-optimized content that brings recurring traffic organically. 3. Stay legally compliant with smart consent tools Failing to handle consent properly can lead to hefty fines and loss of user trust. How Seers.ai Helps Bl...