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A Magento store can have more tracking running in the background than you expect. You may have Google Analytics, advertising pixels, third-party extensions, or other scripts connected to the store. The important question is not just whether your store has a cookie banner. It is what actually happens before and after a shopper gives consent . Start with Magento's own cookie controls Adobe Commerce and Magento include Cookie Restriction Mode . When it is enabled, Magento restricts certain cookie-based data collection until the shopper gives consent. That gives you a starting point, but it does not mean every tracker added to your store is automatically covered. A Magento store can also use third-party extensions and external tracking tools. These need to be checked separately. Find out what is actually running The easiest way to start is to test your store before accepting cookies. Open your website in a private browser window and check: Which cookies are created? Which third-party r...

  If your ad campaigns feel weaker than they used to, the reason is often not your creative or your budget. It is what happens on your site before the ad platforms even see the user. Google, Meta and Amazon now need clear consent signals from every visitor. Without them, your pixels get blocked, your audiences shrink and your conversions look smaller than they really are. This one layer decides how much data your ad stack gets to work with. Fix it well and everything above it works better. What consent actually does for your ads Consent is the user saying yes to tracking. That yes turns on your pixels, feeds your audiences and lets platforms count conversions properly. When consent is missing or messy, ad platforms fill the gap with modelled data. That is a guess, not a reality. Your ROAS drops because you are optimising on softer signals. A clean consent flow flips this. Your data gets richer, your audiences get sharper and your reports start telling the truth again. Why 2...

  If you have already tested new creatives, adjusted bids, and rebuilt your audiences — and your Amazon ads are still underperforming — you are probably fixing the wrong thing. Campaign performance has a foundation. That foundation is your data. And if the data feeding your campaigns is broken, no amount of creative optimisation fixes the output. The part of that data most advertisers never check is called the Amazon Consent Signal. What is the Amazon Consent Signal? When someone visits your website, they decide how their data gets used for advertising. That decision — their consent choice — travels to Amazon as a structured signal. Amazon uses it to build your Sponsored Ads audiences, qualify impressions, model lookalike groups, and measure which ads drove actual purchases. This signal sits underneath every campaign you run. When it is accurate, your targeting reflects real buyer intent. When it is broken or missing, your audiences get assembled from incomplete data — and ever...

Privacy laws are no longer just legal issues. They now directly decide whether your ads perform or fail. What Just Changed in Indiana On January 1, 2026, Indiana's Consumer Data Protection Act became fully enforceable. This law gives residents complete control over their personal data—and creates new obligations for businesses that collect, process, or sell that information. For marketers, this isn't just a compliance checkbox. It's a fundamental shift in how you collect data, build audiences, and measure campaign performance.  Who Must Comply The CDPA applies to your business if you meet either threshold: - You process data from 100,000 or more Indiana residents annually - You process data from 25,000+ residents AND derive over 50% of revenue from selling personal data Location doesn't matter. If you target Indiana consumers through digital marketing or online services, you're covered—even if your business operates outside the state.  Who Gets a Pass Certain organi...

Cookie walls have become a hot topic in 2025. But the big question remains: Are cookie walls legal under GDPR and other privacy laws like the ePrivacy Directive and CCPA? Let’s break it down. What Is a Cookie Wall? A cookie wall is a design that blocks access to a website unless users accept cookies. This raises legal and ethical concerns—especially when consent isn’t freely given . “Any form of forced consent undermines GDPR principles,” says data privacy expert Lucas Finch, CIPP/E. “Users must have a real choice.” Are Cookie Walls GDPR-Compliant? The European Data Protection Board (EDPB) states that cookie walls are not GDPR-compliant unless a true alternative is offered. Simply put—no access shouldn’t mean no privacy choice.   Explore full blog here How SeersAI Helps Solve the Consent Challenge SeersAI eliminates the guesswork with its 1-click auto-setting for cookie consent. It automatically configures banners that meet GDPR, CCPA, and PECR requirements—no dev h...

  July 1st marked a major change for Tennessee businesses. The Tennessee Information Protection Act (TIPA) is now active. This law affects how companies collect and use consumer data. But not every business needs to worry about it. Does This Apply to Your Business? TIPA targets larger companies only. You're covered if your business makes over $25 million yearly AND processes significant consumer data. The thresholds are clear: 75,000+ Tennessee consumers' data OR revenue from selling 25,000+ consumer records. Most small businesses stay exempt. The law focuses on bigger data processors. What Tennessee Residents Can Do Now The law gives people real control over their information. They can request to see what data companies have about them. Consumers can fix wrong information in their records. They can also delete their data entirely. The opt-out feature stops targeted advertising. People can also prevent companies from selling their information. Your New Business Respo...