SeersAi

A Magento store can have more tracking running in the background than you expect. You may have Google Analytics, advertising pixels, third-party extensions, or other scripts connected to the store. The important question is not just whether your store has a cookie banner. It is what actually happens before and after a shopper gives consent . Start with Magento's own cookie controls Adobe Commerce and Magento include Cookie Restriction Mode . When it is enabled, Magento restricts certain cookie-based data collection until the shopper gives consent. That gives you a starting point, but it does not mean every tracker added to your store is automatically covered. A Magento store can also use third-party extensions and external tracking tools. These need to be checked separately. Find out what is actually running The easiest way to start is to test your store before accepting cookies. Open your website in a private browser window and check: Which cookies are created? Which third-party r...

  Google Analytics 4 quietly split two of its most misunderstood features on 15 June 2026. If you run GA4 and Google Ads together, this update changes how you set up consent and how you read your reports. Google Signals in plain terms Google Signals connects the activity of the same visitor across phones, tablets, and desktops. It only works when that visitor is signed into a Google account with Ads Personalisation switched on. Without Google Signals, one person browsing on two devices shows up as two users. With it, the report reflects one journey. Consent Mode in plain terms Consent Mode is the layer that reads the visitor's cookie choices and passes them to Google's tags. It uses four signals: ad_storage , analytics_storage , ad_user_data , and ad_personalization . A tested Google Consent Mode v2 banner from Seers maps these four in the right order without manual code. What changed on 15 June 2026 Before the change, disabling Google Signals also stopped Google Ads da...

  If your ad campaigns feel weaker than they used to, the reason is often not your creative or your budget. It is what happens on your site before the ad platforms even see the user. Google, Meta and Amazon now need clear consent signals from every visitor. Without them, your pixels get blocked, your audiences shrink and your conversions look smaller than they really are. This one layer decides how much data your ad stack gets to work with. Fix it well and everything above it works better. What consent actually does for your ads Consent is the user saying yes to tracking. That yes turns on your pixels, feeds your audiences and lets platforms count conversions properly. When consent is missing or messy, ad platforms fill the gap with modelled data. That is a guess, not a reality. Your ROAS drops because you are optimising on softer signals. A clean consent flow flips this. Your data gets richer, your audiences get sharper and your reports start telling the truth again. Why 2...

Cookie walls have become a hot topic in 2025. But the big question remains: Are cookie walls legal under GDPR and other privacy laws like the ePrivacy Directive and CCPA? Let’s break it down. What Is a Cookie Wall? A cookie wall is a design that blocks access to a website unless users accept cookies. This raises legal and ethical concerns—especially when consent isn’t freely given . “Any form of forced consent undermines GDPR principles,” says data privacy expert Lucas Finch, CIPP/E. “Users must have a real choice.” Are Cookie Walls GDPR-Compliant? The European Data Protection Board (EDPB) states that cookie walls are not GDPR-compliant unless a true alternative is offered. Simply put—no access shouldn’t mean no privacy choice.   Explore full blog here How SeersAI Helps Solve the Consent Challenge SeersAI eliminates the guesswork with its 1-click auto-setting for cookie consent. It automatically configures banners that meet GDPR, CCPA, and PECR requirements—no dev h...

  The Privacy Challenge That's Breaking Analytics Digital marketers are facing an unprecedented challenge. With GDPR, CCPA, and the Digital Markets Act tightening data regulations, cookie rejections have become the norm rather than the exception. Businesses are watching their conversion tracking accuracy plummet, losing critical insights needed for data-driven decisions. The result? Marketing campaigns running blind, incomplete analytics data, and compliance headaches that keep business owners awake at night. Introducing Google Consent Mode v2: The Game-Changing Solution @Google Consent Mode v2 emerges as the ultimate privacy-first solution, designed to bridge the gap between regulatory compliance and marketing effectiveness. This innovative framework enables businesses to maintain accurate conversion tracking while fully respecting user privacy and staying compliant with global regulations. Unlike traditional consent solutions that create data gaps, Google Consent Mode v2 ensures...