What Is a CMP and Why Google's Gold Certification Matters for Your Website
If you own a website, you've probably seen those cookie banners that pop up when visitors arrive. Behind those banners is something called a Consent Management Platform, or CMP. Let me explain what that means and why SeersAI's new Google Gold certification is a big deal. Understanding Consent Management Platforms A CMP is software that manages how websites ask for permission to use cookies and collect data. When someone visits your site, the CMP shows them options. Users can accept all cookies, reject them, or pick specific ones they're comfortable with. The platform remembers these choices. It makes sure your website follows privacy laws in different countries. Without a good CMP, you could face legal problems or lose visitor trust. Why Certification Matters Not all CMPs are created equal. Some work poorly and slow down websites. Others don't follow privacy laws correctly. That's where Google's certification program comes in. Google tests CMPs to make ...