45 Million Americans Tracked Without Consent – Is Your Business Next?

 



If Allstate Can Get Sued for Data Privacy Violations, Could Your Business Be Next?

Imagine this: Every time you hit the brakes, take a turn, or glance at your phone while driving, someone is watching. Even worse—someone is selling that data without your consent.

Sounds like a scene from a thriller, right? But this is reality.

According to Texas Attorney General Ken Paxton, Allstate and its data subsidiary, Arity, allegedly tracked the movements of 45 million Americans—without asking for permission.

Why This Case Is a Big Deal

This lawsuit is a game-changer for data privacy enforcement. Here’s why:

✅ First major enforcement of a state privacy law – Texas is setting a bold precedent.

๐Ÿ’ฐ $10,000 per violation in fines – With millions of affected users, the financial risks are massive.

⚖️ A warning for all tech-driven businesses – If a giant like Allstate can face legal action, no company is immune.

This case isn’t just about one company—it’s a wake-up call for every business handling customer data.

Is Your Business at Risk?

If corporate giants with dedicated legal teams can overlook critical privacy laws, smaller businesses are even more vulnerable.

To stay compliant and avoid severe penalties, businesses must take immediate action:

๐Ÿ”น Crystal-clear privacy notices – No deceptive fine print. Transparency is key.

๐Ÿ”น Explicit consent before collecting sensitive data – No hidden opt-ins.

๐Ÿ”น User-friendly privacy controls – Settings should be easy to find, not buried in endless pages.

๐Ÿ”น Quick response to opt-out requests – Ignoring them isn’t just bad practice—it’s against the law.

What Texas Privacy Law Requires

Under the Texas Data Privacy and Security Act (TDPSA), businesses must explicitly state:

๐Ÿšจ “NOTICE: We may sell your sensitive personal data.”

It’s a simple requirement, yet many businesses fail to comply—risking hefty fines and legal trouble.

Protect Your Business from a Privacy Crisis

When was the last time you audited your app’s data collection practices? If you’re unsure, you could be closer to a privacy crisis than you think.

Don’t wait for legal action to force compliance. Let Seers.AI help you safeguard your business and avoid costly privacy violations.

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